Yael is looking forward to co-chairing her session at the TiLEforum in Florence this week. The two part session will explore all different levels of branding and visitor experiences, from rebranding a tourism destination, to agro hotels, the Swarovski Crystal Worlds, and the Loisium Wine World experience. We will explore how brands are created, and unique experiences incorporated to increase the brand’s profile, and then most importantly… how do you maintain brand integrity in a visitor attraction/experience? The unique mix of speakers should help create a diverse and interactive setting for discussion. More information on the conference can be found here