A massive 70 percent of China’s population has never visited a theme park.
Let that sit for a moment.
Yes, Shanghai Disneyland and Universal Beijing Resort are hugely successful and, alongside the wider attractions market, are helping facilitate the country as the world’s second-largest theme park market.
However, here’s something surprising: China could still be at the start of its long-term growth journey.
The China entertainment market is developed unevenly: tier 1 cities are maturing, but tier 2 & 3 cities are entering a rapid consumption growth period.
And now the scale of the opportunity becomes clear.
The next decade of China’s attractions industry may not be defined by the country’s largest cities, but by the emergence of dozens of new regional leisure markets.
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