Corporate Brand Centres

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Over the years, the LDP team has worked for brand lands for Ben & Jerry’s, Boeing, General Motors, BBC, Miller Brewing, Diageo, Skoda and so forth.  Our most recent projects include work with the Welsh Rugby Union, Volvo and Real Madrid.

Recent LDP clients include:

  • Corporate attractions and brand centres
    • Volvo
    • World Food Centre
    • Swedish Food Centre
    • Real Madrid
    • Welsh Rugby Union
    • Belgium Beer Palace
    • The Royal Mint

Selected Projects


LDP have completed an assessment of a Volvo brand centre.

Welsh Rugby Union

Consideration of experiences around Welsh Rugby (details currently confidential).

World Food Centre

LDP were commissioned to undertake a feasibility study for a proposed interactive museum centred around food and the Dutch food industry. Planned to be located in the Dutch Food Valley – one of the world’s top regions for food manufacturing and home to one of the largest agricultural universities.

Real Madrid

Working with attractions designers and the Real Madrid team, LDP provided programme testing and viability for a Real Madrid attraction being built in China.

Brussels Beer Palace

LDP has completed feasibility for a multi-brand attraction celebrating Belgium Beer.  Our work has tested the overall business case for the attraction, developing attendance forecasts and an operating model including the main brand attraction, as well as bar, dining and additional retail spaces.  The project is in its final stages.