Sports and Snow Attractions

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The LDP team have worked on a variety of sports attractions over the years (not to be confused with sports and entertainment venues, another focus area).  Responding to this new trend in sports-orientated attractions, LDP has kept up to date on new concepts and their performance with completed projects in many markets.  We have worked on both extreme sports attractions and on attractions based around traditional sports.

Recent LDP projects include:

  • Real Madrid China attraction
  • Adventure Parc Snowdonia expansion
  • Adventure sports destination UAE
  • Snowpark in Paris
  • Nene Park climbing and activity centre
  • Welsh Rugby Union
  • Seville Surf Park
  • Adventure and indoor snow cluster UK
  • Multi-sports FEC, various locations

Selected Projects

Surf Snowdonia

LDP advised Surf Snowdonia, an inland surf lagoon, on the addition of accommodation and additional indoor adventure activities.

Neutopia Mall, Valencia (DuProcom)

LDP advised DuProcom, a Spanish developer, in the feasibility, development and operator solicitation for an indoor ski hill in Valencia, Spain which formed part of plans for a destination shopping centre.

Real Madrid Attraction

Financial feasibility for a Real Madrid branded indoor park under development in Henqin, China.  Working closely with the developer, football club and design team, LDP analysed financial feasibility and tested capacity requirements.

Clustered attractions, Seville, Spain (Confidential developer)

Entertainment centre, snow dome and water park feasibility studies, adding entertainment to a number of planned mall projects including economic concept development, staffing plans, project management and successful operator/investor solicitation.

Outdoor Adventure Park, EarthQuest Resort, Houston, Texas

As part of the broader economic master plan for the destination resort, LDP reviewed the potential for an outdoor adventure park which included a range of activities from a rope course to adventure watersports. A full market assessment and financial analysis was completed.

Nene Park Climbing & Activity Centre

LDP tested the programme and developed the business case for a new climbing and adventure centre in the UK.

Confidential Project UAE

LDP tested and adapted the programme and prepared financial feasibility for a major multisport adventure and extreme sports centre planned for construction in the UAE with diverse sports ranging from surf, white-water, climbing, motorsports, skatepark, biking, skydiving etc.

Snowplay Oman

Feasibility for an innovative snowplay entertainment centre in Oman, working closely with the creative team to match design to market potential.

Indoor Sports Park

LDP has worked on programme testing, site selection and feasibility for a new sports indoor park concept which our client is currently working on rolling out.