Theme & Amusement Parks

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The LDP team have worked with all of the major theme park groups during their careers, including Universal Studios, Disneyland Resort Paris, Warner Bros., SeaWorld Group, Tivoli International, The Tussauds Group (now Merlin Entertainment Group) and Parques Reunidos.  LDP have also completed numerous assignments for smaller operators / owners and with a range of investors, developers and public sector entities in regard to proposed new theme parks.

LDP also has extensive experience working with existing parks and groups for due diligence relating to acquisitions and improvement strategy work, with notable recent examples being SeaWorld Group, the Pleasure Beach, Blackpool, Palace Pier, Brighton, Djurs Sommerland in Denmark and Toverland in the Netherlands.

Recent LDP clients include:

  • Tivoli International
  • Riva Group
  • Meeras
  • ADD Ventures
  • Blackstone
  • Industrial Development Corporation
  • Limburg Tourism
  • IP2/3DBA
  • Park 21
  • EMCID, EarthQuest

Selected Projects

Proposed Theme Park, South Africa (IDC)

LDP completed feasibility studies for a proposed destination theme park resort for two separate sites in South Africa on behalf of the Industrial Development Corporation (IDC).

SeaWorld Operational Review, US (SeaWorld Entertainment Group)

Following the purchase by Blackstone, LDP conducted a review of several US SeaWorld and Busch Gardens parks to help identify areas where performance could be enhanced, and the appropriate strategies to achieve this.

Pleasure Beach Pricing Strategy, UK (Pleasure Beach)

In 2010 LDP was asked to review performance and prepare pricing strategy for the Pleasure Beach, the UK’s leading family owned amusement park, in light of changes to its competitive environment and significant enhancements to its own offer. In 2013 LDP has completed a further review of pricing and price sensitivity for the Pleasure Beach.

Theme Park Resort, Netherlands (ADD Ventures)

The team have recently completed a detailed feasibility in south Holland for a mixed use resort development, comprising a theme park, hotels, a retail and food & beverage district, and a casino.

Motion Gate, UAE (Meeras Holding)

LDP were commissioned to complete market assessment, performance review and full financial feasibility for the forthcoming movie-based theme park (Motion Gate) in the UAE, as part of a cluster of new attractions.